A shop with the Valley in its bones
Sunshine Alley was founded in 1998 with a single mission: to connect the world with the authentic handicrafts of the Kashmir Valley. What began as a small shop in Lal Chowk, Srinagar has grown into a trusted name for collectors, interior designers, and craft lovers across India and abroad.
We work with over forty artisan families across the Valley — many of whom have been part of our story for two decades. Every piece you buy here funds the next.
Imtiyaz Ahmad
Founder · Sunshine Alley
Why buy from us
Authenticity guaranteed
Every piece is verified — no machine copies, no imports.
Directly from artisans
We pay the makers fairly and credit them by name.
Custom orders
Bespoke sizes, patterns and colours — quoted on WhatsApp.
Worldwide shipping
Insured door-to-door delivery to over 40 countries.
Our values
Preserve Tradition
We commission techniques the world has nearly forgotten — Sozni, Kani, Khatamband.
Empower Artisans
Long-term partnerships, transparent pricing, and royalties on signature designs.
Honest Craft
If a piece is partly machine-made, we say so. We never overstate origin or material.